There's an interesting blurb in a recent edition of the Chronicle indicating that there's been a shift toward more career and technical credentials being awarded by for-profit institutions rather than community colleges. (We still award most of these credentials, but the proportion has shifted--or, is shifting.)
I will ignore the various bizarre comments people posted in response to the blurb (though you might want to read them, for your entertainment and aggrivation)... my question to you is this: why do students choose for-profit institutions rather than community college, when we offer the same credentials at much lower cost? We need to serve this group of students better. How could we better let them know that we are here for them?